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What is SEO? Understanding the Power Behind Search Engine Optimization

what is seo

Contents Table

SEO, which stands for Search Engine Optimization, is the process of increasing website traffic by improving its visibility in search engine results pages. By deciphering the algorithms used by search engines like Google or Bing, SEO helps websites rank higher and attract more visitors.

If you’re finding it difficult to grasp the concept initially, don’t worry. This article will provide clear examples to help you understand it better.

The Origins of SEO

SEO came about after the emergence of the first search engines in the early 1990s during the “web boom.” Website owners at the time realized that attracting more visitors to their websites could lead to increased business prosperity and customer acquisition. Thus, the need to attract more visitors arose.

Computer scientists and advertisers collaborated to devise strategies to understand how search engine algorithms ranked websites. By leveraging this knowledge, they could gain a competitive advantage and attract a larger share of visitors. And that’s how SEO was born.

Why is SEO Important?

If you’ve been paying close attention to this article, you already understand the benefits and importance of SEO in today’s digital economy. Here’s why SEO is crucial:

In the past, physical businesses or independent sellers could only reach customers within their local area, unless they opened more branches or tirelessly sought buyers throughout the city. This was both expensive and complicated.

Now, thanks to the web and SEO, your business, blog, or venture can be discovered by anyone worldwide. You can expand your brand without the need for expensive advertising campaigns or opening franchises worldwide. All you need is a professional website and effective SEO strategies.

Having a website alone is no longer sufficient. Implementing SEO strategies is essential; otherwise, your website may remain unseen by most.

How to Improve Website Positioning with SEO?

We want to show you some general yet valuable tips for getting more visits to your website. Personally, I believe SEO can be divided into two branches that are equally valuable:

1. Content for SEO:

When it comes to content and SEO, we must ask ourselves: How should we write content for the web? Is it the same as writing an essay or a social media post? Absolutely not. Remember, while we aim to please search engine algorithms for better rankings, our primary focus should be writing for people. Never forget that!

It’s crucial to pay attention to spelling and writing quality. Writing website content can be challenging, considering various factors, but since we care about our readers, we have an article loaded with information for you.

If you want to learn how to write 100% optimized content for web pages, the rules to follow, and the recommendations that have worked for us, don’t waste a second and check out our article HERE.

2. Technical SEO:

This is where things can get a bit tricky as we delve into the other side of the coin. For some, the technical aspects of SEO can be intimidating. It often requires basic knowledge of HTML, making code modifications or additions to a website, and understanding how to modify files within your website’s management system without causing any damage.

If you want to become in a SEO strategist, eemember that in SEO at a certain point you need to havetechnical knowledge. If you work for a big company maybe you will not execute techincal SEO tasks but if you work in a Startup or a small company probably that will be your case.

3. Google Search Console and Google Analytics for SEO.

Don’t panic! I was purposely trying to scare you a little. In reality, it’s not a very complicated topic, but having this knowledge is necessary if you want to become a great SEO strategist in the future. However, we can start with the basics. These tools from the Google Suite will help you to understand your website. In the future we’ll develop an article about these tools.

Considering that this is a vast subject, for your fortune and because we love to spoil you, we have a whole article dedicated to how you can perform technical SEO configurations.

SEO Tools

What would SEO be without tools? Performing procedures to find keywords, write content, understand our competitors’ strategies, conduct audits, and many other tasks would be very complicated to do manually. Without exaggeration, you would save years by using the tools we will show you below.

There are thousands of SEO tools available, so I’ll just mention the ones I have personally used and found helpful. Because we want to deliver quality and detailed content, we decided to create another article (yes, one more) where we explain the best free and paid tools for better SEO. Don’t dismiss the paid tools; you will need them once you have a successful website.

If you decide not to read our article and break our hearts again, there are no hard feelings, but I don’t want to leave you empty-handed. So, I’ll show you two extensions and two free tools that I use to help you kick-start your process right away.

SEO Extensions:

1. WooRank: I’m a big fan of this extension because it allows you to audit any website in seconds. It’s also great for monitoring your competitors or generating reports for optimizing your own website in the future.

2. Keywords Everywhere: This extension shows you the most relevant keywords when you perform an internet search. It’s perfect for finding keywords on any topic.

Free SEO Tools:

1. Google Keyword Planner: This is a comprehensive tool that provides search volume per keyword, difficulty of ranking, related keywords, and much more. It’s truly a valuable resource.

2. Answer the Public: Although its free version used to be more generous in the past, it’s still very useful as it allows you to discover the specific searches people perform related to a particular term.

Remember, if you want to explore many more tools with detailed functionality and explanations, check out our article on the best SEO tools.

Conclusions. What is SEO?

SEO is a wonderful process that can enable anyone or any business to reach the world, generate more sales, attract more customers, or promote their online blog. The need to reach a wider audience is achievable today. While it’s advisable to have some knowledge before implementing SEO correctly, you can also start right away by following our steps.

Let us know your opinion in the comments; we’ll be reading. Also do not forget to check our newest articles!

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